November 18, 2014

Dom Streater - Logo Design Process

 

I have the honor of knowing many talented women from my college years at Moore College of Art & Design, and one creative friend in particular has been rocking it lately - Dom Streater is a Fashion Designer, the winner of the 12th season of Project Runway, and a generally awesome person. Needless to say, I was extremely excited when she asked me to work on her brand as a fashion designer.

STEP 1: CREATIVE BRIEF


To get things started, I worked with Dom to put together a creative brief. This involves a series of questions I use to distill exactly what a client wants to communicate with their logo and identity. Creating a design brief is a great way to ensure you and your client are on the same page, even if you’re working with someone creative or who you know well. Through this discussion, Dom and I came to the conclusion that a hand-drawn logo would be a good approach, and would evoke her special blend of traits in her work: retro but modern, feminine but bold.

STEP 2: MOODBOARD


Once we had the blueprint figured out, I started with some image research. Though you may agree conceptually, you and your client may have very different ideas about how those concepts translate visually. A mood board is great step to bring to life what’s you’ve discussed - before you invest time and energy into a particular design direction. This is the inspiration board that I created for Dom’s logo, incorporating some images of her work with some of the patterns and typography styles that I had in mind:

STEP 3: SKETCH, SKETCH, SKETCH!


Once we decided to move ahead with this hand-drawn typography approach, I hit my sketchbook and roughed out as many potential designs as I could. I typically work in a small moleskine notebook first, then bring potential options onto larger paper and refine with tracing paper and markers. 

STEP 4: TWEAK, REFINE, & VECTORIZE


I chose three designs that I felt were the strongest, and shared them with Dom.
We decided to combine some of the different elements that we liked in each into one logotype. I did a few more versions in pencil and marker, and then brought it into the computer to vectorize in Adobe Illustrator. This is the final logo:


STEP 5: REAL-LIFE APPLICATIONS


Here it is in action on the business cards I designed, and a trade show sign:


Hand-drawn typography can be a satisfying iterative process - from roughing out the initial concept, to finessing the subtleties of curves in Illustrator. I particularly love using it for identity projects when it’s appropriate, I think it’s a great way to communicate the personality of the individuals behind the brand. And of course, working with talented and creative people like Dom makes it all the more fun!

Do you have a different route in your creative process?
Let me know in the comments!



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July 8, 2014

Hyphens and Dashes – Do YOU Use Them Properly?

 
Whether you're the writer or the designer, getting a document draft or design proof back that's covered in red squiggles and lines can be extremely frustrating. A lot of grammatical and stylistic tweaks come too late in the process, and the correct usage of hyphens and dashes is certainly be one of them. I put together this handy cheat sheet to help save some of that frustration!


Are there other little symbols and devices like this that trip you up in your design or writing process? Let's hear about them!

  Brigette


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January 28, 2014

DIY: free valentine printable - you're a star!

 


Cute valentines don't have to be a thing of our grade-school pasts! I find it's a great way to show a little bit of appreciation to coworkers and friends - not to mention an excuse to buy adorable candy. I started this tradition with my rock candy treat bags last year, and here's my new design just in time for Valentine's Day.

I wanted to incorporate a more permanent element to the gift as well (even after the last tasty star has vanished), so I added a astronomy related quote on the opposite side from Carl Sagan to hang up.




These are super easy and fun to make! You'll need:

  • 4.75" x 3.5" clear treat bags (easy to find at your local craft store)
  • Star-themed candy (I got mine from Candy Nation here)
    Be warned - these sweet-tart candies are delicious. You may need to account for some surplus for snacking while you craft! 
  • Cardstock or heavyweight printer paper
  • Color printer
  • Scissors or X-acto knife
  • Stapler




  1. Download the printable here! 
    (the colors may look different in your browser, but it will look the same as the design pictured once downloaded.)
  2. Print the pdf double-sided onto your card stock, and trim out each label square. Fold down the middle evenly.
  3. Fill your treat bag with a helping of candy, and fold the top of the bag over to ensure no stars will escape. 
  4. Place your label around the folded edge of your treat bag, and staple towards the bottom edge.
  5. BAM - You have a fun valentine to give the stellar people in your life!



Enjoy!  Brigette




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September 4, 2013

designer productivity - 5 tools for getting things done

 

I won't hesitate to admit it, I am a productivity junky. GTD (Getting Things Done) blogs, life hacks, time-management tips: I can't get enough of them in my quest to do as much as humanly possible with each and every day. 

A recurring theme in productivity advice is the idea of creating a "catch-all" for tasks and responsibilities - a central location that makes it easy to keep track of everything you need and hope to accomplish. It's important to keep in mind, your tools are only as good as your discipline in utilizing them; it's much less effective to use various methods or to keep track of some tasks mentally while externalizing others. 

For me, this tactic of transcribing every task - from replacing a lightbulb to accomplishing a life goal - has been instrumental in suppressing the scatterbrained artist in me and her penchant for perpetually forgetting to buy more coffee creamer. I've used various methods over the years that have served me well, from ball-point pen on found construction paper to iPhone apps bought at the price of a small pizza. Here are my top 5 favorite tools I've found in my search for the perfect way to get things done:


Workflowy is a simple, free, in-browser list that doesn't distract with any superfluous graphics, animations or bells and whistles. Hierarchy is an important factor in to-do lists, so the cascading lists and bullets make it easy to organize tasks into categories. You have the ability to sign in on any computer and access your list from anywhere, including a mobile browser. (And most importantly, you still have the satisfaction of crossing things off with a strikethrough when they're completed.)


4. 2 Do

image courtesy of 2DoApp.com

2 Do has no shortage of features – which in my opinion makes it worth the $9.99 it'll set you back in the app store (believe it or not). In contrast to Workflowy, 2 Do has everything and the kitchen sink - great textures and graphics, various tabs for different lists, the ability to set alarms, as well as setting recurring tasks. You can add notes, record audio, attach phone numbers to call, or even set it up to alert you when you're geographically close to a task. Imagine having a reminder alarm go off near the pharmacy if you have to pick up a prescription!


At one point I wanted to get back to basics, and found that setting up columned lists in a Google Doc for the bigger picture things (like plans for the year, or for a specific event/project) seemed to be more conducive to staying on top of all my tasks. While it's no longer my way of capturing day-to-day responsibilities, I still like to keep longer term lists this way - such as christmas gift ideas or New Years resolutions.


2. Trello



Trello is my current weapon of choice when it comes to my to-do lists. It's intended to be more of a collaborative project management system, but I've found it to be a useful productivity tool for one as well. You can create a number of different lists that are displayed on a single page or board, so all projects and errands are visible at the same time. You can also add comments, links, images and checklists that show the percentage completed as you check things off. It's free, and both an in-browser and an iPhone app, so it's easily accessible whenever inspiration strikes you.



Google Calendar is more central to my ability to function than I probably should admit. I use it to organize every part of my life - planning my workout schedule, organizing daily tasks and reminders, carving out time for working on design projects, keeping track of social events - if I'm spending time doing it, it's in my calendar. Google Calendar's simplicity makes it one of the best tools out there, and still has the important features of different color-coded calendars, creating recurring events (like grocery shopping every 2 weeks), and a checklist to add time sensitive tasks to specific days. If you're an iPhone user, I've found that Calendars + is the best app to use your calendar with - it's the most simple and visually close to Google's calendar that I've tested.

I am constantly looking for more ways to fit more productivity into my life - do you have any favorite apps, methods or websites? Share them in the comments!

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