coalition against hunger work

The Coalition Against Hunger is working on promoting Farmer's Markets as a resource for buying healthy food, particularly for WIC (Women, Infants & Children) participants. So my design task was to create a "superhero-esque" logo that read "Fruit and Veggie Mom," to put on shopping bags and other promotional materials, a one color version and a full color. Here is some of my sketch process and the different versions I came up with: